RELIZ
CTV Platform

Unlocking Opportunities in CTV Advertising Market

Connected TV

CTV - What is this?

CTV refers to television sets connected to the internet, allowing users to stream digital content through apps and platforms.

CTV platforms provide precise targeting options, enabling advertisers to reach specific audiences based on demographics, interests, and viewing behavior.

  • Streaming video services
  • Smart TV
  • Set-top boxes
  • Gaming consoles

Reliz CTV Platform

Cross-platform attribution

Measuring the conversion of CTV, PS, Xbox, Smart TV impressions to mobile installs

Anti-Fraud Protection

Daily monitoring using a different anti-fraud platforms

Measurement and optimisation

Different types of reports and targeting by app, geo, age, interests, device type, OS version, etc

High quality supply

Monitoring and protection from invalid traffic (IVT) through industry best practices and leading verification partner, IAB Tech Lab

Premium SSPs and networks

Immediate access to supply transacted in the most competitive and fair set of auctions

CTV-to-Mobile

CTV to mobile measurement

With CTV-to-mobile measurement, you can follow a user from their CTV ad view to a mobile app install. 

Reliz supports CTV-to-mobile integrations with Appsflyer and Adjust MMPs.

Key advantages
of CTV

CTV advertising can be more attractive than linear TV advertising because ads are easier to target and measure.
Target audience

CTV allows for precise audience segmentation based on interest, demographics, and viewing habits

Analytics

CTV allows advertisers to view trends in real time, which can enhance decision-making and campaign optimization

Measurement

CTV-to-mobile attribution allows you to follow a user from their CTV ad view on Smart TV / CTV box or stick / Xbox / PS to a mobile app install

Global Audience

1,2 billion of viewers globally

According to new research from Leichtman Research Group, 87% of US TV households have at least one Connected TV device.

  • North America
  • 53%: Roku
  • 16%: Samsung
  • 11%: Amazon
  • LATAM
  • 40%: Samsung
  • 28%: Roku
  • EMEA
  • 25%: Amazon
  • 23%: Roku
  • 20%: Samsung
  • APAC
  • 20%: Samsung
  • 12%: Chromecast
  • 9%: Roku and Jio

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